Google announced today a new initiative called GoMo. The purpose of the site is to walk companies through the decision process of deciding to build a standalone mobile site. The GoMo site is a free resource portal that has best practices, a mobile site emulator (so you can preview how your site would look) and a free mobile site builder.
Research by Equity Research found that two out of three mobile users have encountered problems when accessing websites on their phones over the past 12 months. Load time is the top complaint, and more than half reported trouble accessing a site from the phone. While these are legitimate reasons for considering a mobile-friendly site, not all businesses need one. Google’s interest in offering this is it get more people to create mobile-friendly sites, which in turn allows Google to offer and sell more mobile ads.
They did a nice job of explaining the why, what and how of mobile sites – check it out: http://www.howtogomo.com.
Source: Google GoMo