Client Success

About PROCAD Software:

PROCAD is a leading B2B computer aided design software for piping design used by multiple industries.

Business Challenge:

PROCAD was experiencing declining traffic to its two websites – its primary corporate site and separate product-specific site. The user experience was also fractured between the two. They were ready for a new look and brand to showcase the company for what it is – cutting edge, friendly and dependable (drawing on more than 2o years in business).

Solution:

Strawberry Jam Marketing worked on a branding strategy with PROCAD and the output was a new logo and Website that closely aligned with the new brand. To drive more qualified traffic to the site, SJM search optimized (SEO) www.procad.com to raise its organic ranking. We also helped them with a social media strategy given their customers were increasingly adopting social media.

Services:

Brand Strategy, Website Design and Development, Content and Design Architecture, Custom Content Management System (CMS), SEO, Strategic Copy Writing, Social Media Strategy

Technical Details:

Wordpress, Custom CMS, Beanstream, PHP, HTML, CSS, MySQL

Results:

PROCAD ranks number one in Google for the key terms SJM optimized for, and as a result they have increasing web traffic and online sales. They also regularly get positive customer feedback on the user-friendly ecommerce website and new branding.