Competitive Intelligence

Client Success.

About Client:

Leading software company specializing emerging media.

Business Challenge:

The client is a leader in a very competitive industry where they square off with a handful of competing services. The sales team was regularly experiencing challenging conversations with prospects who wanted to understand why the clients service was better than competitor-X.

Solution:

Strawberry Jam Marketing provided our client’s sales team with competitive intelligence and sales positioning guidance on them versus several of their top competitors. The final format was a practical double-sided print guide that each sales person could take with them and study in preparation for client pitches and briefings.

Results:

The result was winning more business. A thoroughly prepared and confident sales team was armed with the effective ammunition to position their services squarely against their toughest competitors.