This is an interesting water cooler topic that we invite your discussion on. We have talked to many small and medium businesses (SMBs) and interestingly learned that many of them had a blank stare when asked “What is your annual marketing budget?”. This is one of the most important decisions businesses need to make (you …

Google announced today a new initiative called GoMo. The purpose of the site is to walk companies through the decision process of deciding to build a standalone mobile site. The GoMo site is a free resource portal that has best practices, a mobile site emulator (so you can preview how your site would look) and …

Don’t Use All 140 Twitter Characters This is a quick tip that we wanted to share with you. Have you tried to re-tweet a post and add your commentary only to find that there is no space left? While 140 characters is a tough quota to stay within, keep your readers in mind and try …

We learned interesting mobile search data from Google and Bing to share with you. Think about how this affects your business and what you need to do to optimize your mobile search efforts. 50% of mobile queries have local intent, and 46% of mobile queries pertain to infotainment. This means that consumers are searching when …

You need what?! Mobile search engine optimization (SEO) is actually a misnomer. While it is impressive to hear stats like mobile search is growing faster than desktop search and over 60% use mobile search before buying, let’s get back to fundamentals. Mobile Technical Requirements Google, the largest search engine with about 90% global search share, essentially …

As we talked about in our previous post, mobile use is growing rapidly. There are over 4 billion mobile phones in use worldwide, of which 1.08 billion are smartphones and 3.05 billion are SMS (aka texting) enabled. If you are a business or marketer, it is important for you to understand how to reach these …

Mobile is the big buzzword, and for good reason. It’s not only the future, it is already here. Just what does “mobile marketing” mean? Wikipedia offers a few definitions: Marketing on or with a mobile device, such as a cell phone using SMS Marketing. Mobile Marketing is a set of practices that enables organizations to communicate …

It’s surprising how often we get asked how we came up with the name “Strawberry Jam Marketing”. It just happened one morning as I was putting strawberry jam on my toasted english muffins and my fingers got all goopy and sticky from the jar. It was an “aha” moment where all the important elements of …

Twitter Adds Five Languages Twitter announced on Thursday 9/14/11 that they have added Simplified and Traditional Chinese, Hindi, Tagalog and Malay, bringing the total number of supported languages to 17. Now over half a billion people can access Twitter – China and India alone brings those numbers up substantially! Look forward to more languages coming …

9 Fun Mobile Marketing Statistics We’re sharing these mobile marketing stats from the recent Dreamforce conference in San Francisco. 1. The growth of the iPhone is 10 times faster than the growth of America Online. 2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost …